Wool
Wool in furniture: Warm, springy and naturally textured, with good recovery under foot and hand.
Wool appears across 2 product families and 4 options, especially on Rugs.
Chemistry and structure
Wool is a protein fibre with natural crimp, which helps it spring back and trap air. That gives wool rugs and textiles warmth, resilience and a richer tactile body than many synthetics.
It also has inherent flame resistance and good soil-hiding texture, though the fibre can felt or shrink if treated harshly with heat, agitation and moisture.
How it behaves in furniture
In furniture contexts wool is especially strong in rugs and premium upholstery blends where thermal comfort, resilience and a natural matte finish matter.
Its trade-off is care sensitivity and price. It feels elevated, but it usually asks for a more considered maintenance routine than mass-market synthetics.
Care and design watch-outs
Moisture and wear note: Can absorb moisture vapour without feeling wet, but still needs proper drying after spills.
Care note: Vacuum gently, keep moth risk in mind in storage and use fibre-appropriate spot cleaning.
Strengths
- natural resilience
- warm tactile comfort
- premium matte texture
Watch-outs
- can felt or shrink
- requires fibre-aware cleaning
- higher cost than commodity synthetics
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